Fitness Website Design


Fitness Website Design We’ve got you covered! This guide covers everything from the best way to structure your website content to the ideal positioning of calls-to-action on your homepage and internal pages so that you can give people exactly what they want and then some, with results they won’t believe! After reading this, you’ll have no doubt as to whether or not you should be hiring a fitness website designer!


What makes fitness websites great?

Unlike typical medical websites, fitness sites are usually filled with fun graphics and colors. Yet, they need to be attractive enough to make users want to stay on them. The best fitness website designers use bright colors that will make people stick around a bit longer (I am looking at you red). They’ll also make sure that there is consistency in site navigation so you can quickly find information about products and services in your area.


What to think about when you design fitness websites

It might not seem like it, but there are actually quite a few elements to think about when you’re creating a fitness website design. For one thing, you need to make sure that your site works on every type of device; these days, most websites do not automatically adjust based on screen size.


Planning & structuring your fitness website

1. Target audience- Who is your fitness website designing for? Are you going to have an online training platform that caters to all levels of athletes, or are you designing a fitness website specifically for beginners who want to start their fitness journey in a place where they feel comfortable? 2. Information Architecture- This refers to how your fitness website content will be laid out, and it's something that should be mapped out from day one. Do you plan on putting features like recipes and workout programs on your fitness website?


Design elements of fitness websites

Fitness websites need to be attractive, as they are competing with gym-based personal trainers, and such sites also need to make people feel comfortable. There are three elements of fitness website design that will do exactly that: live chat, 24/7 availability, and an easy checkout process. Live chat makes customers feel like someone is available at all times who can help them with any issues they may have—and on a site dedicated to health, these issues are sure to arise.


Site speed is important too. Consider caching and image optimization.

The other vital factor to consider when it comes to fitness website design is page speed. Page speed refers to how quickly your site loads in a visitor’s browser. This can have a huge impact on your bounce rate and time on site, both of which are important metrics for any business, but particularly so if your business offers products or services that require users to take action right away.


Tips for creating a great experience on your fitness website


Websites can fail if they’re hard to use or don’t look modern. When it comes to creating a great fitness website design, there are three crucial considerations: 1) Accessibility of content, 2) Responsiveness and 3) Ease of navigation. In addition to these considerations, it's important to make sure that your site looks professional and on-brand.


Free tools and utilities to help you build awesome fitness websites


Myriad is a responsive and mobile-ready HTML5 WordPress theme for creating stunning fitness website designs. Easy to customize and built with web technologies that are responsive and SEO friendly. 


Examples of top-notch fitness websites


These websites exemplify a high-quality fitness website design: FitBodyHQ, My Fitness Pal, and Livestrong. These sites look sleek, are easy to navigate, and include valuable content for fitness beginners and experts alike.


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